Where are your Advertising £'s going?

According to a recent (7th October 2009) article from emarketer.com, the UK has become the first economy where the spend on Internet based Advertising now exceeds that spent on TV based advertising to become the top form of advertising in this country.

We have all seen that the commercial TV channels are having major problems in getting enough revenue to maintain programme quality, and now we have the actual measures.

This follows on from the collapse in advertising in newspapers (especially in UK local and regional papers) as shown by the recent announcements from papers such as the Birmingham Post that they are fighting for their very survival following the disappearance of job and property advertising onto the Internet.

Advertising money follows the "eyeballs" of the target audience. More and more people regard using the Internet as an everyday part of going about their lives and value the speed at which they get answers.

We also see that paper directories are no longer as effective as they were; they are scrambling to get on-line themselves. But their future is not looking good as the public actually want to see the website of the organisation that can meet their needs directly without scanning through dubiously organised (and sometimes out of date) online directories.

So, for those companies who still regard the Internet as "new" and "something we will get around to", this is a warning. Only an effective internet presence will get results and over 95% of websites currently around do not meet the required standard.